Black Friday is one of the craziest days to be a shopper. It also happens to be one of the craziest days to be a store owner. 2015 saw a massive 74 million online shoppers for Black Friday and Cyber Monday. While not every store would see that level of traffic, online shopping as a whole would have seen a dramatic spike during that period. Here is a three-step process to optimize your checkout, keeping shopping days like these in mind.
Review checkout analytics
Don’t have any analytics setup for checkout? Now is the time to start. Sign up and use Google Analytics which can provide granular data for your checkout process. It easy to integrate with any website shopping cart. With this data, it will be easy to see where the user falls off the checkout process.
Act on the analytics data
Based on the discoveries above, take action to fix as many of the issues uncovered. Is the abandonment at checkout? Is at the product page? These types of questions will lead you to figure out how to fix these problems.
Incentivize a completed purchase
Discounts are not the only way to get completed sales. Offer free shipping or free returns and advertise that fact during the checkout process. Use checkout codes supported by most shopping cart systems and advertise the free shipping with a popup.
If you want to succeed at running an online business, you’re going to need an online store. The online shopping cart sold by Secure Net Shop should be at the top of your list.