Ted Dhanik is the president and chief executive officer of engage: BDR, an online display, video and mobile advertising network and technology provider located in West Hollywood, CA. He took on this role after launching the firm in 2007, and is in charge of strategic marketing, sales and business development, client relationship management, and content acquisition. Dhanik is also a member of the board of advisors at Fighter, and a mentor at Start Engine.
Engage: BDR is a big name in the industry. Dhanik leads one of the first online media companies to provide a wide range of marketing products for direct response and performance marketers. Engage: BDR serves advertisers and publishers with a full range of marketing solutions, advanced technology and custom programming products and services. The company provides unmatched products worldwide, serving an impressive list of clients such as Google, MySpace, Playboy, Fox, and Nokia, to name a few. The company’s website reaches over 171 million monthly people worldwide, has inventory across more than 20 countries, and boasts more than 2,500 direct relationships with publishers.
Engage: BDR is among the industry’s leading full-service display network and is a global leader in premium inventory, targeting capabilities, efficient pricing, and proprietary technology. The company purchases directly from publishers and uses only brand-safe and placement-specific inventory.
Under Dhanik’s leadership, engage: BDR is building on its leadership position in the industry by offering one-of-a-kind products, such as First Impression, the industry’s first RTB self-service display platform designed for the direct response advertiser. Dhanik’s direct support across the company has been instrumental in creating a successful business that is recognized by companies around the world. Engage: BDR continues to gain recognition as a top player in the online media industry, and has recruited a talented team of online media experts from leading companies.
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