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Category: Advertising

How to Reach New Consumers Through Retargeting

January 12, 2015 admin Advertising

Retargeting is commonly thought of as a method to re-target customers that have already seen our ads. This is a

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How CPM Fits Into Engagement

September 22, 2014 admin Advertising

According to the chief of media for MasterCard, the ability to micro-target audience segments has kept CPM relevant to engagement.

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Engage: BDR Reinvents Real-Time Bidding Platform

August 24, 2012 admin Advertising

At engage: BDR headquarters, cutting-edge marketing solutions are always on the menu. But instead of the usual recipes, President Ted

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Entrepreneur Profile: Ted Dhanik of engage: BDR

May 25, 2012 admin Advertising

In 2007, Ted Dhanik co-founded engage: BDR, a top-5 international display, mobile and video advertising network and technology firm. He

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