Entrepreneur Profile: Ted Dhanik of engage: BDR

In 2007, Ted Dhanik co-founded engage: BDR, a top-5 international display, mobile and video advertising network and technology firm. He serves as president and vice president of business development, overseeing strategic marketing, sales and business development, client relationship management, and content acquisition.

Before launching engage: BDR, Dhanik is credited with helping launch MySpace.com in all major markets. During his five-year tenure at MySpace, Dhanik worked closely with founders Christ DeWolfe and Tom Anderson on a variety of high-profile projects, including developing the specific on- and offline marketing strategy that launched the company in its infancy. He was responsible for developing, producing, and acquiring content and promotion techniques. While at MySpace, he also developed the MySpace Celebrity product as well as other major company brands. But that’s not all he did at the company. Dhanik created and scaled internal advertising performance methodologies and created awareness outside of the company member base. He describes his time and projects at MySpace as a “run ride.”

Before joining the team at MySpace.com, Dhanik spent nearly five years leading business development at LowerMyBills.com, a free online service for consumers and part of Experian Interactive. He was recruited from his previous position with Nextag.com to help LMB create and launch its home equity product. He not only accomplished his task, but he also saw the product gross more than $20 million in the first year, and $75 million the second year. During his tenure at LMB, he was also responsible for acquiring and maintaining relationships with the company’s largest partners.

With more than 15 years experience in the online marketing industry, he has also held prominent positions at other companies, including Xoriant Corporation, Atesto Technologies, and Beyond.com/Software.net. Dhanik earned a B.A. in Business Administration and Marketing from California State University at Hayward. For more information about Ted Dhanik, or engage: BDR please read: